Press Release
Local Company Brings “Win-Win” Idea To New Mexico

At a time when consumers are pinched for spendable income and businesses are searching for more customers, an Albuquerque company brings a successful concept to town, with a third “win” to the familiar “win-win deal”.

The Premium Shopping Guide, a 21 year old, successful Albuquerque direct-mail company, is introducing
Deal Hysteria with the delivery of their April edition. Spencer Feix, principal of the parent company Sunquest Advertising, made the announcement today, stating….” We have been helping businesses increase revenue for a long time in New Mexico. We have also offered great deals for the consumers. Now, we will provide even more savings for consumers, more store traffic for merchants and support local charities in the process.”

Deal Hysteria’s first ad in Premium Shopping Guide will hit the mailboxes of 140,000 New Mexico homes starting April 1st. The participating merchants and their “hysterical” deals will be displayed @ www.dealhysteria.com daily. Basically half off or more on all deals. While the merchants benefit from increased store traffic, several local charities will benefit with 100% of Deal Hysteria’s April revenues being contributed to them. Beginning May 1st we will continue to contribute a portion of revenues to selected charities.

The consumer “wins”, the merchant “wins” and local charities “win”. Daily offers will be announced by email, Twitter and Facebook. Consumers can go to the
www.dealhysteria.com web site to sign up and receive these offers at no charge. These attractive and exclusive offers will only be available from Deal Hysteria. The consumer offers will vary, but essentially are half price deals, at restaurants, retail outlet, auto repair shops, and other consumer product retailers.

The preliminary April charities are Roadrunner Food Bank, Animal Humane Association, New Mexico Autism Society, Blue Star Moms and The New Mexico Cancer Center Foundation. They will be the recipients of all the net proceeds that normally would go to
Deal Hysteria during the first month of the program. SunQuest sales executive Tom McMahon said that “the daily offers will continue and the heavy promotion will make sure everyone knows about the program”. Offers will exist for outlets in both Albuquerque and Santa Fe.

For more information go to
www.dealhysteria.com or call Spencer Feix @ (505) 610-0100

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